What does an SEO consultant do?
The duties of a search engine optimisation consultant may vary depending on the organisation a consultant works for. Here at SEO SE our consulting services include a range of specific SEO tasks which assist you on all strategic levels.
SEO consulting services include:
- Conduct keyword research.
- Work with your team to create an SEO content strategy.
- Work with your team to optimise existing site content.
- Work with your team fix technical SEO issues.
- Work with your team to improve site navigation and page organisation structures.
- Conduct a competitive analysis of web pages that rank for target keywords.
- Recommend call-to-action improvements.
- Work with other marketing teams to distribute content on social media and in email campaigns.
Your SEO consultant skills and qualifications should include:
- Customize SEO strategies and solutions to fit your business needs.
- Forecast how an SEO campaign will perform, given online searcher behavior and competing websites.
- Demonstrate expertise in how SEO works.
- Provide examples of results they’ve gotten for other clients.
- Use the latest SEO strategies, methods, tools, and software.
- Create original content that ranks at the top of search results pages.
- Analyze data to make SEO recommendations.
What is SEO consulting? How do SEO consultants help your businesses?
An SEO consultant helps businesses improve your websites’ ranking in search engine and AI search results. The goal of an SEO consultant is to make it easier for potential clients to find you via your website, help you remain competitive in your niche, and increase your business’s revenue-generating potential.
By taking on a SEO consultant you can:
- Increase organic traffic without the use of paid ads
- Generate new leads
- Inspire trust in site visitors
- Turn prospects into paying, loyal customers
- Boost sales
5 signs it’s time to invest in SEO consulting
Hiring an SEO consultant is an important step in your business development, and it may also be a significant investment for your business. Here’s a short list of things you should consider before contracting a SEO consultant.
1. Have clear business objectives.
Knowing where your business currently stands and where you want to take it can help you outsource the right service providers, including an SEO consultant, to meet your goals.
2. Are you scaling your business?
A period of business growth can signal a need to prepare your website for more traffic. For example, you may be expanding your products and services or gearing up to attract new niche markets.
An SEO consultant may be able to advise you on generating a higher volume of SEO and AI friendly content to reach new audiences, by optimising product pages for conversion, or improving the navigability of your website.
3. Are you revamping your website?
Along with scaling your business, revamping a website can signal a need for SEO help. With a consultant, you may be able to focus your website improvements on the SEO tactics that will bring in more traffic.
If you are revamping your website you should strongly consider how you old and new sites are going to be migrated (migrating old and new websites) as a site migration can have a detrimental effect on your search engine visibility if not carried out correctly. SEO South East Consultans can assist you throught your migration process.
4. Are you considering implementing a new content strategy.
SEO relies on having relevant, authoritative content that satisfies searcher intent. If you are considering implementing a new content strategy, you may benefit from an SEO consultant’s guidance.
5. Do you have a working knowledge of SEO?
With a working knowledge of SEO, you are typically in a better position to understand your business’s SEO needs and find a consultant whose skills and approaches may fill those needs.
Steps for hiring an SEO consultant with SEO South East
So! You’re ready to hire an SEO consultant, here are some suggestions to streamline the process.
At SEO South East, we provide independent, hands-on SEO consultancy, that works directly you to develop practical, measurable strategies that support your commercial objectives.
Here are six steps to help you get started.
1. Identify your SEO requirements
Consider what you want to achieve and where you need support. Whether you have specific SEO issues, need an independent assessment of your website or are looking for ongoing SEO management, having an idea of your requirements will help us make the most of our initial conversation.
2. Get in touch
Contact SEO South East using the website contact form or by WhatsApp. Briefly outline your business, website and what you’re looking to achieve. There’s no obligation at this stage, just an opportunity to start a conversation.
3. Arrange an initial consultation
We’ll arrange a convenient time to discuss your requirements, understand your business and explore how SEO consultancy could help. This is also your opportunity to ask questions and establish whether we’re the right fit.
4. Website and SEO assessment
Where appropriate, we’ll review your website and existing search performance to gain a better understanding of its current position. This helps identify potential opportunities, challenges and areas that may require attention.
5. Receive your recommendations and proposal
Following our discussions and initial assessment, I’ll outline the recommended approach, proposed activities, priorities and associated costs. You’ll have a clear understanding of what’s involved before deciding how you’d like to proceed.
Our services include ‘the option to ‘SEO Consultancy‘, where we work alongside your existing development team, providing SEO recommendations, technical guidance and implementation advice. Or ‘Hands on SEO‘ where our consultant makes SEO changes and modifications directly to the website. Our Hands on service includes the same strategic and analytical support as the consultancy option, with additional time allocated to implementation.
6. Agree your SEO consultancy programme
Once you’re happy with the proposed approach, we’ll agree the scope of work, timescales and arrangements for getting started. Whether it’s a one-off project or ongoing consultancy, we’ll establish a clear working relationship with agreed priorities and objectives.