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Two Questions to Ask Your Web Agency Before Contracting Them

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Summary
Do you consider the importance of SEO and your website after the developer has handed it over. Or more importantly do you consider how the website SEO is being handled during a new development. This article highlights the importance of Website Migration and the questions you should be asking your developer.

Over the years I have noticed that when it comes to building a website or even redeveloping a website many businesses in the marine industry and many other industries do not consider SEO on their current or new website and by not doing so from day one can be an expensive mistake.

To ensure your new site is discoverable and structured for growth, make sure you ask these two non-negotiable questions to your web agency before development begins:

1. “Is the site architecture built around user intent and semantic hierarchy?”

A beautiful interface means nothing if search engines cannot interpret it. Your developer needs to build a flat, logical site hierarchy where key pages are easily accessible. Ensure they plan for clean, readable URL strings, native Schema markup, and a proper heading structure (H1 -> H2 -> H3) from the start.

2. “How will you preserve our existing search value and handle URL mapping?”

If you are replacing an existing site, changing your page structure or domain can wipe out your hard-earned traffic overnight. Your agency must have a clear strategy for executing dynamic 301 redirects. Ask them how they plan to crawl your current site, map old URLs to new ones, and monitor for broken links post-launch

Great SEO is baked into the code and architecture of a website, never bolted on as an afterthought. AEO & GEO develops from GOOD SEO

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